Our Services
Your full-service market research firm, where we handle methodological design, analytics, and reporting.
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We listen to what our clients need and take into account who they are in crafting our solution.
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Contact our experts to get your personalized plan to better help navigate your companies future success.
TRUSTED ADVISORS
About Our
Company
Our name is a play on signal detection theory, and what we view as our mission – identifying critical insights in fast-moving and challenging arenas, often through the lens of noisy data.
We offer a full suite of market research services, from design to analytics and reporting, across a variety of industry verticals. We conduct both qualitative and quantitative research methodologies and have expertise in both consumer and B2B audiences, and can work with you on all or individual aspects of your research needs.
We offer a full suite of market research services, from design to analytics and reporting, across a variety of industry verticals. We conduct both qualitative and quantitative research methodologies and have expertise in both consumer and B2B audiences, and can work with you on all or individual aspects of your research needs.
Senior Level Attention
Clients who engage our firm work with our senior people – those with the most experience and expertise. Senior staff members with both technical and business acumen partner with you throughout the entire engagement; you don’t get pushed to our junior staff.
Customized Solutions
We listen to what our clients need, and take into account who they are in crafting our solution. A client that rarely does market research likely has different needs than one that spends hundreds of millions each year on research. One size does not fit all, so we don’t try to shoehorn our clients into some predetermined set of solutions.
Advanced Analytics
We go beyond the traditional descriptive and crosstab analyses. Even when not the specific focus of our engagement, we dive deeper into the data as a routine part of our analyses, looking at correlations and predictive models to understand what’s driving what, or running a segmentation just to see if there is a more interesting way to summarize the data. We use analytics as a tool to provide more value along the way, not as an excuse to charge you more money.
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